Install Theme

Your web-browser is very outdated, and as such, this website may not display properly. Please consider upgrading to a modern, faster and more secure browser. Click here to do so.

BMTN behind the scenes

Only the best news gets posted on BringMeTheNews.com. Here is a behind the scenes look at how we get there and sometimes just pictures of our lunch. We also talk a bit about content marketing and our unique content advertising model.
Oct 23 '12
Rick previewing the new site at the Minnesota Association of Broadcasters conference and member meeting on October 22nd.
Posted by Sara Kilborn-Gagne, Manager, Distribution Partnerships

Rick previewing the new site at the Minnesota Association of Broadcasters conference and member meeting on October 22nd.

Posted by Sara Kilborn-Gagne, Manager, Distribution Partnerships

Sep 12 '12

Thanks to BMTN affiliate partners BL Broadcasting in Brainerd for inviting Don Shelby to speak at their client lunch on September 11th.  Don’s speech touched on the importance of bringing news that people NEED to hear rather than just WANT to hear, supporting our military and enforcing the first amendment. 

Posted by Sara Kilborn-Gagne, Manager, Distribution Partnerships

Sep 9 '12

6 small words from Content Marketing World 2012

You remember word clouds, right? It’s what we had before infographics. On my way home from Content Marketing World last week, my 14-year-old son messaged me that his science class was making word clouds to help them look at their notes in new ways and to use visualization to remember what they had studied. Perfect. I had an Evernote doc full of words that could use some visibility as I tried to get my head around what I had learned.  

Here’s what I came up with:

Let’s ignore the big words. Content, marketing, social, strategy – we talked about those words all week. For now, take a look at six smaller words that tied the big words together.

Here are a select six from the word cloud that stood out in my notes. 

1. First

• What do you want to be first on Google for? (Brian Clark of copyblogger)

• Write for readers first. (Brian Clark of copyblogger)

• ‘Content first’ means structuring content for the audience, not the device. (Ajurn Basu, Spafax)

• Nail the fundamentals first: Get to know the consumers, who you’re targeting, then what is going on in their life. (John McFarland, General Motors)


2. Consumer

• All brands can have direct relationships with consumers. (Mitch Joel, TwistImage)

• Who should own the direct relationship with consumers? (Mitch Joel, TwistImage)

• Leverage the power of “sex with data” — know consumers. (Mitch Joel, TwistImage)

• Consumers make decisions (we make it for them?) before they get to the store. (Brice Bay, Enveritas Group)

• #1 complaint is consistency with content, and consumers see it before the brand does. (Brice Bay, Enveritas Group)

• 81% of consumer perception is shaped by search. (Lee Odden, Top Rank)

 

3. Measure

• It’s all about measurement – engagement, return rate, virality. (Julie Fleischer, Kraft Foods)

• Brand awareness needs to be measured pre- and post- program. (Julie Fleischer, Kraft Foods)

It’s easy to measure things just because you can, but why bother? Measure the things you truly need to understand. (Laura Creekmore)

 

4. Engagement

• Without strategy, content is fluff. What kind of engagement do you want? For what purpose? That’s strategy. (Ajurn Basu, Spafax)

• Optimize for all – the trilogy: Discover, Consumption, Engagement. (Lee Odden, Top Rank)

 

5. Value

• Keep pushing Facebook likes and value diminishes. (Mitch Joel, TwistImage)

• People are willing to give away more information because they value the experience. (Mitch Joel, TwistImage)

•  SEO is about high value content that people want to share. (Brian Clark of copyblogger)

• Content is not produced by a business, it is produced by people. Harness that value deliberately, intentionally and with strategy. (Bernie Borges, Find and Convert)

 

6. Context

•Think context. Only think about the end user. (Ajurn Basu, Spafax)

• Every time you confuse context with device, kittens die. Don’t just assume that because they’re on an iPad, they’re on their couch. (Margot Bloomstein)

 

James Anderson is Director of Content Marketing at BringMeTheNews.com. 

Aug 24 '12

Good times at the State Fair

Posted by Sara Kilborn-Gagne, Manager, Distribution Partnerships

Aug 6 '12
jamesander1:

New neighbor at the old/new office. Glad to be back! (Taken with Instagram at Bring Me the News)

jamesander1:

New neighbor at the old/new office. Glad to be back! (Taken with Instagram at Bring Me the News)

Jul 26 '12

We keep going social

Posted by James Anderson, Director of Content Marketing


Why is it important that we share our sponsors’ messages via BringMeTheNews social media channels? Here’s why: A recent Reuters Institute survey shows 36% of U.S. news readers who have consumed any news online say they’ve used social media or blogs as a news source in the week prior. Details of the survey are here.

David Erickson at Tunheim Partners on his e-strategy blog (where I first learned of the report) points to a reminder of a Pew Research study showing that social networks still aren’t the leading driver of news content online. The Reuters report cites broadcast (46%) and newspaper (50%) website as leading the way to online readers.

Still … as more and more readers trust their Facebook friends’ recommendations and retweeted news articles, content marketers need to be in the same arena as well. That’s where we are for our clients.

Jul 13 '12

The difference between BMTN and display advertising

Posted by James Anderson, Director of Content Marketing

I have to point out a rather striking difference between what some news sites sell as display advertising and the content marketing model that we offer. 

First, a quick example of a post we shared with our readers featuring paddleboat cruise opportunities in Minnesota:

Now, here’s how the post looks on our site: 

So, if you’re interested in getting your paddleboat message across to Minnesota news readers, would you rather do it through our site, or, as an example, something like this at another news site in town?

Don’t get me wrong — I get how news sites work, from both the journalism and advertising sides (I’ve worked both). But this particular advertising option really leaves a bad taste in my mouth. 

Now imagine if you were Linder’s Garden Center…

Some things just aren’t pretty to look at — and when they’re not, they do a pretty poor job of leaving positive impressions in a reader’s mind. 

Jul 11 '12

Vitrue keeps us growing socially

Posted by James Anderson, Director of Content Marketing   

In the past couple months, we’ve been differentiating clicks to our sponsors’ content that come from our website and from our social networks. In early May, with the help of Vitrue, we began linking directly to sponsor-hosted content from Facebook and Twitter and tabulating those clicks via Vitrue. So now, we’re tracking not only clicks from our site, but clicks directly from our social media channels as well.

What have we found? Exactly what some of us expected and what many in the news industry agree is happening.  News is social. In fact, it may be one of the most social topics ever (people talk about news, sports, weather all the time), and that’s why it works so well of Facebook and Twitter. Just as news is social, content marketing is social as well. Our clients understand the value of reaching a news audience and in reaching our readers where they are (namely, Facebook and Twitter).

We thought we’d use Vitrue to help us promote news stories. So far, we haven’t even pulled out the bells and whistles Vitrue has to offer — but we’ll get there. I’m excited to take a look at sweepstakes, tabs, poll questions and other promotional items Vitrue will let us share with our readers and make to make our Facebook page as engaging as possible.

Until we get those in the mix, we’re very pleased with what Vitrue has allowed us to discover — that our sponsors are seeing an increasing number of clicks each month from social media. Thanks to Vitrue, we’re able to quantify that for our clients and offer them deeper consumer engagement.


Jun 19 '12

Utilizing content marketing to the max

Posted by James Anderson, Director of Content Marketing   

The phrase “brand as publisher” is tossed around a lot these days as marketers get their heads around how their clients can make the best use of online content.

Chad Pollitt makes a good case for companies using content marketing online to compete and stay relevant in his post for B2C  8 Reasons Why All Companies Must Become Publishers To Compete Online.

What struck me most when reading this is that Rick Kupchella’s BringMeTheNews is just one ingredient in what our clients are doing online.  It was a good reminder that while BringMeTheNews is an essential part of our clients’ messaging and marketing, we are still just one gear in our clients’ overall marketing mix.

Our clients certainly know their business inside and out, but it’s time to recognize that BMTN works best when backed up by the eight reasons outlined by Pollitt. Each of the eight items should be a topic of discussion between BMTN and our clients, so that we are both optimizing our relationship to it’s fullest.

My favorite of the eight items, by the way, is number seven — Sentimental Sculpting. “If a company doesn’t tell its story, someone else will” is a motto each of us should have in mind when thinking about our brand’s presence online. Take the time to tell your story the way you want your customers to hear it, and reach them where they want to be reached. In essence, BringThemTheNews of your brand!

As a creative writer, then journalist, then marketer, I still find myself thinking in that same order. I’ll always stand up for a good story and I believe good stories will help drive the rest of the marketing. We see it every day here. Good stories out perform mediocre news. Now imagine how much farther we can push those stories.

May 30 '12
Posted by Adam Thompson, Director of Sponsorships
Well, not exactly, but it was a big deal for us. Yes, the flooding coincided with the crazy rain storms last week, but being as we are on the 5th floor of the Wyman Partridge building, the rain had nothing to do with it.
A pipe burst on the 6th floor, pouring 300 gallons of water a minute into the floors below … for 2 1/2 hours. What a mess. The building is closed, and we’ve settled into a temporary office solution while things dry out and get workers get the building back in shape. Want to help? Send paper towels and sponges to Cleo’s attention to 110 N. 5th St …
Check out a pic of the damage, with Cleo modeling the latest in spring post-flood spring fashion
Posted by Adam The Sales Guy …

Posted by Adam Thompson, Director of Sponsorships

Well, not exactly, but it was a big deal for us. Yes, the flooding coincided with the crazy rain storms last week, but being as we are on the 5th floor of the Wyman Partridge building, the rain had nothing to do with it.

A pipe burst on the 6th floor, pouring 300 gallons of water a minute into the floors below … for 2 1/2 hours. What a mess. The building is closed, and we’ve settled into a temporary office solution while things dry out and get workers get the building back in shape. Want to help? Send paper towels and sponges to Cleo’s attention to 110 N. 5th St …

Check out a pic of the damage, with Cleo modeling the latest in spring post-flood spring fashion

Posted by Adam The Sales Guy …